Hi! I'm Melissa Averinos. 

Please click here for Longarm Quilting info!

I'm a longarm quilter and fabric designer for Andover Fabrics. I wrote Small Stash Sewing. I illustrated The Family Doodle Book. I wrote and illustrated DIY Mason Jars and DIY Wine Corks. I am a lifelong painter. I am a Cape Codder, good listener and lover of pie. I love yoga and gardening. Let's be friends!





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« 456: i'm not a gym rat, i'm a gym unicorn | Main | 454: Happy Halloween from the Painted Lady »

455: sad news

Oh, friends.

I'm closing up my sweet little gift shop on Cape Cod after three years in business.

(Yes, we'll be open and fully stocked through the holiday season, so I'm hoping to see you around  if you are local!)

Let me tell you how this came about, ok?

Well, you know that it's been hard going for a while. I mean, I started working a part time job a year ago to be able to keep the shop open. And then you know about how it was a rough summer.

Within days of writing that summer post, I was offered an opportunity to take over a local gallery, a well established, succesful business in a prime location. My ship was sinking and I jumped on that life raft. We decided to close Yummy Goods and move into this bigger and better opportunity in January of 2012. September and the first half of October were spent talking, writing up points for a contract, looking at all the details and possibilities, negotiating. We took a little bit of a break around the wedding, naturally.

The day after the wedding, Stuart and I had our first big discussion as husband and wife: is this really the right move for me? If we took away the  money part --- and there did seem to be a great possibility of finally making some --- is it really what I want to do?The answer was no. I didn't want to run someone else's business. What I love about having a shop is that it's my shop, my vision. The point was to make money doing what I love, and if it's not what I love I'm not going to be able to stay excited about it and put my heart into it.


Cue the dollar signs in my eyes turning into cloud puffs.

It was definitely the right decision not to go forward with the gallery. I feel good about that.

But now what? We had already decided to close Yummy Goods. It felt ok when it was to move on to something concrete and seemingly better. But now? Just closing? That's a whole other thing.

But we have to, sadly. The location is just not right for us. Not enough traffic, too out-of-the-way. Can we change locations? Sure. Eventually. But if I am going to pour my heart into something again the way I have with my shop,  we need to be pragmatic about it. So, we do plan to have a shop again someday, somewhere. But we aren't going to jump right back into an across-the-sea voyage in a leaky boat, you know? I need to regroup.

But first, I need to grieve and get through the next couple of months of running the shop. Christmas is the only time we've done well, so we are going to finish up our time there fully stocked and ready. Oh you guys, it's so much fun when it's busy and people come in who get it. I will miss it so much.

I'm sure sometimes I will feel really down about it, sometimes I will feel ready to let it go so something better can take its place. I want to honor what it has been to me and to the community that has developed around it. I want to acknowledge and celebrate the parts if it that were succesful and learn from what wasn't. I want to make a scrapbook of it. I want to have a party there.

After almost a month of tumbling into the abyss (starting the day after my wedding! my poor husband!), I am finally beginning to resurface. I am listing some of my jewelry online, starting here on my own site for now and eventually I will incorporate etsy in to the mix.

I will be adding paintings and drawings.

I will make up and list some fabric bundles, maybe even some supply packs or destash, maybe something of a Yummy Goods Flea to share my secondhand finds.

I think I might list some gift bundles too, stuff from my shop for those of you who don't live around here.

Also, I'm going to try to do this:

Over the next couple of months, I will share my process about all of this. Thank you for being here with me. Your support is huge, seriously. I'm not just saying that to be nice. I get a lot of support, strength and understanding from you guys.

So don't go anywhere, ok?




(amazing photography by my pal Stacey Hedman, from a shoot we did in August)

References (20)

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Reader Comments (37)

So sorry to hear this news but understand how these things come to pass. New dreams will come xo
November 2, 2011 | Unregistered Commenterpam
I read about this earlier this week on FB and I'm really sorry you have to close your shop. It looks so lovely and I would definitely be a customer if I lived near. (Near as in 'not in Europe') Maybe an online shop is an option? I'm sure you will find something else that suits you and preferably something that earns you a little money too! :)
I am so sorry this dream is coming to a close. Hopefully the dream that starts up will be ever so much better! It is sad that I never did make it to the Cape of Cod to visit your shop, but Salt Lake City is so not in the neighborhood. I look forward to your shop online!
November 2, 2011 | Unregistered CommenterKim
I'm so sorry to hear about this. Sending happy thoughts your way!
November 2, 2011 | Unregistered CommenterElizabeth
One thing I do know is that life keeps getting better and I love that you are open to what can be. You are a remarkable woman and I have loved the photos of your shop, you do it so well. So regroup, take time for you and the groom and we will look forward to the next chapter. All the best, love, Jennifer
November 2, 2011 | Unregistered CommenterJennifer
Melissa, I am so sorry to hear this but grateful that you will be open long enough for me to finally get down there! Will see you before Christmas!

Take care and remember that depression is a lying bitch and you can't listen to her..


November 2, 2011 | Unregistered CommenterLisa
So sorry that you have had to make this hard and yucky decision.I have no doubt that your next venture, whatever it may be, will be beautiful and yummy like everything you do!
(and, selfishly, YAY! for Yummy Goods online for those of us who dreamed of coming to your shop and weren't able to!)
November 2, 2011 | Unregistered CommenterKirsty
It's a strong person who can stand back and say 'This isn't working' and make a bold correction. It is sad news but I am hoping you will put some of your stock online - the shop has always looked full of beautiful and interesting items, but I'm the other side of the Atlantic! I hope you find another venture which uplifts and inspires you (and makes some money!). Best wishes to you and yours.
November 2, 2011 | Unregistered CommenterKittyBeeCraft
I've always wanted to make a trip to the East Coast of the US and come visit your shop. I've enjoyed reading about your shop and seeing pictures - looks like a place I would've totally grooved on.
You're always so honest in your postings, you can bet that there are 50x more people who walk along with you than actually take the time to post. Not everyone can be so brave to lay it all out like you do.

Keep up your posting; I'll definitely check in on the online shop and place an order for delivery to the Great White North (aka: Canada's snow belt).
November 2, 2011 | Unregistered CommenterAngie Bird
I love you for your honesty. You're the best. I wish I could be as honest as you as I see my dreams float away because of that downer "reality". I am so sorry for your loss but I have confidence you will find your way.
November 2, 2011 | Unregistered CommenterMelanieO
this is soo sad! sorry to hear this terrible news, but i hope you find a location that works better for you, thank you for being 1 of the very few inspiring stores on Cape Cod:)
November 2, 2011 | Unregistered Commenternicole perry
From the time I first stumbled onto your blog (over two years ago, now) I could see that you are a very special person with unique gifts and talents. I'm so sorry that you need to close Yummy Goods (it really looks delectable from the photos!) But I admire your courage, and I have a guess that even more incredible things are in store for you and your hubby. God bless you both as you move forward!
November 2, 2011 | Unregistered CommenterMary
So sad to hear this news. It looks like such a creative spot. Sometimes we need to take a break and regroup..When you do, you will come back even stronger than before. You will have new energy and new inspirations. Also, You will be able to look back and grow on your past experiences. I wish you much success in the your future! xoxo~Carmen b.
November 2, 2011 | Unregistered CommenterCarmen b.
Having gone through something life changing like this recently I have learned that something like this is not really sad news but an exciting new adventure you have no idea what is in store for you next but it will be different and you can feel free to discard or reinvent parts of yourself and your new life!! So mourn for what was but be ready to turn the page!
November 3, 2011 | Unregistered CommenterTabitha O.
The first thing that popped into my head when I saw this post was "when one door closes, another one opens". Please excuse my clichéd and quote-driven brain here, but the statement is certainly true. And in this case, you're not closing the door on your dream shop forever; it's just time for a change. I applaud your courage to try something different, whatever that "something" might be!

I am so glad that I had the chance to visit your shop when I was on the Cape a couple years ago. I can't wait to see what you do next!
November 3, 2011 | Unregistered CommenterLeah
So sorry about the shop. Sending happy thoughts & virtual hugs your way.

I am sure there are better things in store for you and the family in the future :)
November 3, 2011 | Unregistered CommenterKiran @ KiranTarun.com
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November 3, 2011 | Unregistered Commentermake money online
So sad to see the first incarnation of your shop is closing, but am sure that the second, when it happens (as I know it will, however long it takes) will be just as much, if not more, fun.Times are so tough right now :(

In the meantime, enjoy the holiday season, and being a married lady, and figuring out where to go next. XO
November 3, 2011 | Unregistered CommenterJoanne
While I'm certainly sorry to hear about the shop, I have complete faith in your creative spirit, entrepreneurial drive, and endless resourcefulness. There will be a new outlet, I'm sure. What form will it take? Who knows. But it will be lovely, and quirky, and expressive, and yours.
November 3, 2011 | Unregistered CommenterTamar@StarvingofftheLand
I don't know how I missed this. While I'm sorry to hear the news of your shop (selfishly, because it's closing before I've had a chance to come visit!), I know you are a passionate and creative soul and will only allow yourself to move on to bigger and better things as you follow your journey. I'm excited beyond belief to see what's next, and I know that many others are with me!
November 3, 2011 | Unregistered CommenterJohn

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