Hi! I'm Melissa Averinos. 

Please click here for Longarm Quilting info!

I'm a longarm quilter and fabric designer for Andover Fabrics. I wrote Small Stash Sewing. I illustrated The Family Doodle Book. I wrote and illustrated DIY Mason Jars and DIY Wine Corks. I am a lifelong painter. I am a Cape Codder, good listener and lover of pie. I love yoga and gardening. Let's be friends!





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« 456: i'm not a gym rat, i'm a gym unicorn | Main | 454: Happy Halloween from the Painted Lady »

455: sad news

Oh, friends.

I'm closing up my sweet little gift shop on Cape Cod after three years in business.

(Yes, we'll be open and fully stocked through the holiday season, so I'm hoping to see you around  if you are local!)

Let me tell you how this came about, ok?

Well, you know that it's been hard going for a while. I mean, I started working a part time job a year ago to be able to keep the shop open. And then you know about how it was a rough summer.

Within days of writing that summer post, I was offered an opportunity to take over a local gallery, a well established, succesful business in a prime location. My ship was sinking and I jumped on that life raft. We decided to close Yummy Goods and move into this bigger and better opportunity in January of 2012. September and the first half of October were spent talking, writing up points for a contract, looking at all the details and possibilities, negotiating. We took a little bit of a break around the wedding, naturally.

The day after the wedding, Stuart and I had our first big discussion as husband and wife: is this really the right move for me? If we took away the  money part --- and there did seem to be a great possibility of finally making some --- is it really what I want to do?The answer was no. I didn't want to run someone else's business. What I love about having a shop is that it's my shop, my vision. The point was to make money doing what I love, and if it's not what I love I'm not going to be able to stay excited about it and put my heart into it.


Cue the dollar signs in my eyes turning into cloud puffs.

It was definitely the right decision not to go forward with the gallery. I feel good about that.

But now what? We had already decided to close Yummy Goods. It felt ok when it was to move on to something concrete and seemingly better. But now? Just closing? That's a whole other thing.

But we have to, sadly. The location is just not right for us. Not enough traffic, too out-of-the-way. Can we change locations? Sure. Eventually. But if I am going to pour my heart into something again the way I have with my shop,  we need to be pragmatic about it. So, we do plan to have a shop again someday, somewhere. But we aren't going to jump right back into an across-the-sea voyage in a leaky boat, you know? I need to regroup.

But first, I need to grieve and get through the next couple of months of running the shop. Christmas is the only time we've done well, so we are going to finish up our time there fully stocked and ready. Oh you guys, it's so much fun when it's busy and people come in who get it. I will miss it so much.

I'm sure sometimes I will feel really down about it, sometimes I will feel ready to let it go so something better can take its place. I want to honor what it has been to me and to the community that has developed around it. I want to acknowledge and celebrate the parts if it that were succesful and learn from what wasn't. I want to make a scrapbook of it. I want to have a party there.

After almost a month of tumbling into the abyss (starting the day after my wedding! my poor husband!), I am finally beginning to resurface. I am listing some of my jewelry online, starting here on my own site for now and eventually I will incorporate etsy in to the mix.

I will be adding paintings and drawings.

I will make up and list some fabric bundles, maybe even some supply packs or destash, maybe something of a Yummy Goods Flea to share my secondhand finds.

I think I might list some gift bundles too, stuff from my shop for those of you who don't live around here.

Also, I'm going to try to do this:

Over the next couple of months, I will share my process about all of this. Thank you for being here with me. Your support is huge, seriously. I'm not just saying that to be nice. I get a lot of support, strength and understanding from you guys.

So don't go anywhere, ok?




(amazing photography by my pal Stacey Hedman, from a shoot we did in August)

References (20)

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Reader Comments (37)

I love these 2 quotes:
"Just remember, you are exactly where you are meant to be."
"When one door closes, another one opens"
Good luck and enjoy the ride!
November 3, 2011 | Unregistered CommenterKim Bates
So sad you won't be there anymore! I was at the country store next door and you weren't open yet this summer I will definitely need to make it soon. My mom loves your book! But being a small business owner myself I know it's though, hang in there.
November 3, 2011 | Unregistered CommenterCarolyn
My heart bleeds for you--but as others have said, when one door closes, another will open. I look forward to seeing many great and wonderful things come from you.
On a side note, a little fish oil might go a LONG way in helping you bounce back from the funk. Coming from someone who has dealt with depression off and on for years, the Omega-3s have helped balance my moods naturally. Incorporating lots of flax is great too but when I'm in a rough patch the fish oil comes to the rescue.
November 3, 2011 | Unregistered CommenterHeather
Hugs your way!
November 4, 2011 | Unregistered Commenterj. caroline
Having known you for years, I now truly know what you are capable of and I honestly can say you are an inspiration for me. This closing is only a small set back. You are amazing. Hey, Steve Jobs actually got fired from Apple then amazingly found out that that was a blessing and made him stronger. I can see that you, too, will keep finding your dreams will come true. Hugs and thanks for being you. Keep at it and know that you are supported.
November 4, 2011 | Unregistered Commenterold cindy
So sorry to hear this. I've been following your blog a few years now and was so delighted to get a chance to come see your shop in person two summers ago and get to buy your book and have you autograph it. My photography geek husband snapped a photo of us at the time, so I can prove that I saw Yummy Goods in the early days! Since my bet is that this isn't the end, but only an end of phase 1, here. --I've always been one to be buddies with the local small shop and gallery owners in my own small town, (other end of MA, a different world really...) and so I have seen many times how difficult it is to make a business like yours float. Some struggle on with it despite slim pickings, a few really make it; one great woman I've chatted with for twenty years from her first small shop just opened a huge thriving branch in a large mall last year, but it isn't an easy ride for sure. --I'm glad you have another opportunity waiting for you to do something creative and hopefully you'll love that too for the duration of it. And hope that you do follow through with the dream of having this shopgirl thing you love most be what you do in the longer term. We all really admire your artistry and the bravery you show in living an artist's life, something many of us wish we could do but lack the combo of guts, talent, and hard work that it takes to follow through. Hope your blog goes on forever, it's an inspiration. Even we lurkers whose names are less familiar here love you and hope for your well-being and happiness and success. Take care you.
November 4, 2011 | Unregistered CommenterToni
I am sorry about your shop closing to but I have every confidence in you that in a way this will set you free to explore bigger and better things for your future. I think you are right, grive then move one because we all know that your future is very bright, Melissa!
November 6, 2011 | Unregistered Commentermonica lee
I am sorry to hear this news, but I do know what it is like to have to close something you had your heart on having for many yrs, all of a sudden come to an end... ALways remember and never forget when one door closes another door opens. Better things to come your way with your new life and new family... Best wishes to your husband. And yes I am very interested in stacks of fabric bundles... you can email me anytime. I live only about 20 mins from your shop...
November 6, 2011 | Unregistered CommenterSally Johnson
I just heard about the news. I felt really bad. I hope you could reopen the shop in the future. Good luck!
November 18, 2011 | Unregistered CommenterSybil Wieners
It's a cliche, but a cliche for a reason. It really is true that one thing ends leaving room for new birth somewhere else. Hang in there, sexy!
December 5, 2011 | Unregistered Commenterallison tannery
So sorry about the closing of your totally awesome, fun store. When one door closes, another one opens.
December 5, 2011 | Unregistered CommenterCheryl DiLiegro
i was so excited while chicken sitting at Tamar's last month to see your shop and tried to stop in several times, but it was always closed. sorry to hear that its permanent, but tamar and stacey both relay deep faith there are bigger better things to come.
December 19, 2011 | Unregistered Commenteramanda
As your book in that standee says, "everything is going to be OK". -Sarah-
December 19, 2011 | Unregistered CommenterFlyers Online
It’s difficult to get knowledgeable people today on this subject, but you sound like you know what you are talking about. Thanks for this informative post.
December 19, 2011 | Unregistered CommenterGastric Bypass Man
Dear Melissa, I learned of you when I first saw your Sugar Snap fabrics & began buying as much as I can. And when I saw the write up on you in an issue of CPS Studios, I dreamed of one day, to be like you, to own a shop of my dream. I felt excitement reading the posts about starting your shop, anxiety in between & now, your pain. I haven't been following your blog that often but I truly feel sad to hear this.
I do look forward to your future shop with a better location & a even better following. Many Happy New Year greetings from across the ocean, in Dubai, United Arab Emirates. I wish you & Stuart, good health & happiness always. - Xue
December 31, 2011 | Unregistered Commenterxue
Mb Star C3 es una herramienta de diagnóstico que le permite diagnosticar el Mercedes Benz. Tiene varias versiones (espñol in
March 18, 2012 | Unregistered CommenterRenault CAN Clip
Do you have any of your card displays for sale, they are beautiful!
June 25, 2014 | Unregistered CommenterTori Curtis

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